Preserve the essence.
Change the frame.
- 2026
- Founded
- 02
- Countries under operation
Operating Regions
Japan · United States
§ 01 — Operating principle
A Japan-based trading house. We hold and operate the brands we build.
JIG takes equity positions in Japanese product businesses and runs them end to end — brand, supply, distribution, and sales.
§ 02 — What we do
Three capabilities.
One crossing.
Supply
Relationships with Japanese producers. We secure.
Distribution
Consolidation, customs, temperature. Product is moved.
Delivery
The last mile is where a product is carried across.
§ 03 — Portfolio
Two crossings, one so far.
Premium Japanese tea sourced from all major tea regions across Japan. We provide the matcha and hojicha of choice among cafes internationally.
Visit Hisa Matcha ↗Brand 02
In development — 2026
A second brand is in quiet development. We move when the category, the operator, and the season line up — not before.
§ 04 — Corporate culture
Culture, for us, is a list of refusals — and a balance sheet that
carries
Tenet — 001
We operate, we don't advise.
Culture begins in what we refuse. No retainers, no decks, no advisory scopes — only positions taken and businesses run.
Tenet — 002
Slow decisions, permanent ones.
We prefer one correct decision a quarter to ten reversible ones a week. Permanence is a feature of our balance sheet.
Tenet — 003
The threshold before the storefront.
Noren, not facade. Every brand we carry honors the threshold it crosses — cultural provenance is a precondition, not a marketing angle.
Tenet — 004
On-the-ground, or not at all.
No category is run by a team that has not stood in the producer's workshop.
Tenet — 005
Quiet over loud.
Our surfaces are editorial, not promotional. The work speaks; the brand sits behind it, small.